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I feel I have a duty to let you know about a series of adverts that are currently showing on tv over here for Kotex. As you will know from previous entries, the Australians are not afraid to call a spade a spade, and the media is happy to talk about all sorts of subjects and also use all sorts of words that just wouldn't be acceptable in the UK. But this one is so hilariously awful it has to be shared.
The first ad showed and attractive young woman out on the town, on the beach and out for lunch with her very good friend, a beaver. You watch the ad with no clue of what it is for, but with a slightly uncomfortable feeling. Then - just as you feared - at lunch the girl slides a gift across the table to the beaver which turns out to be tampons, with the tag line
'You've only got one (beaver presumably) so you better look after it'.
To be fair, there have been a number of complaints to the advertising standards board, but it seems that they are happy with everything, and the commercial is still being aired.
But now they have gone one further.
Today I have seen a new ad - a luxurious bathroom, soft sexy music and the camera pans round to a beaver. Who has just got out the bath. And is drying himself with....A SANITARY TOWEL.
It's not exactly Saatchi and Saatchi is it?
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